Luidy Lazarine

Currently

Experience

1. Docato

   · Product Designer

   Feb 2025 — Present · Ponta Grossa, PR

   • End-to-end design lead for internal and external SaaS products.
   • Defined the design system and interaction patterns for the platform.
   • Integrated AI workflows (Claude Code, Cursor) into the product cycle.

2. GAP Sistemas

   · Product Designer

   Aug 2023 — Present · Uberlândia, MG

   • Implementation and adherence to Agile methodologies, specifically Scrum.
   • Monitoring and optimization of UX metrics to improve user experience.
   • High-quality UI design in Figma.
   • Benchmarking to analyze and improve product performance.
   • Development and optimization of the design system for the company's products.
   • End-to-end design and development of web and mobile applications.

3. Docato

   · Web Designer

   Sep 2022 — May 2025 · Ponta Grossa, PR

   • Brand and internal/external communication management with strategic focus.
   • Iteration and refinement based on user feedback.
   • Visual identity development and website interface design using Figma and the Adobe Suite.
   • Front-end development in HTML, CSS, and JavaScript.
   • SEO techniques for continuous improvements.
   • Requirement analysis to understand client needs and project goals.
   • Market research and competitor analysis for insights.
   • Creation of high and low-fidelity wireframes.

4. Persona Publicidade

   · Art Director

   Apr 2022 — Sep 2022 · Ponta Grossa, PR

   • Creation of brands and online/offline advertising campaigns.
   • Visual identity management and development of aesthetic concepts.
   • Trend research and best-practices analysis.

5. Olé Propaganda

   · Art Director

   Oct 2021 — Apr 2022 · Ponta Grossa, PR

   • Creation of brands and online/offline advertising campaigns.
   • Visual identity management and development of aesthetic concepts.
   • Trend research and best-practices analysis.

How I work

Tools